A deep market analysis and competitor review was conducted before developing the brand strategy and consequent marketing campaign. As a start-up, the challenge was to establish the brand in market and drive maximum ROI at low investment. With a passion for brand building. The Mercury Creative team set-out to create a unique, brand positioning for Bimbosan.
A social presence was implemented on Facebook and Instagram. The team set out to drive an awareness campaign amongst the young parent target audience through strategic content calendar and ad strategy.
Community Engagement & Management
Building a community online on Facebook and Instagram with engaging and informative posts for parents has seen a year-on-year growth since its creation.