Joyce Odwyer​

Leadership Business Development​

A dynamic, results driven marketing professional with 19 years experience on both the client and agency side in Europe  and Singapore.

Always going the extra mile for her clients.

Joyce is a passionate brand builder, who loves creating experiences that are bespoke and uniquely delivering to a client’s business challenge. Maybe it’s her Irish background that makes Joyce connect so easily with people, she taps into her vast network of partners and tastemakers across the world and is sure to convince the one that is the perfect fit to take part in the event or campaign.

She has founded and directed multiple private, public sector initiatives including Director of Asia Fashion Exchange (AFX), a  public private sector initiative by Singapore Tourism Board, SPRING Singapore and IE Singapore, to develop and position Singapore globally. AFX generated $32 million worth of International Media Value for Singapore, contributing to overall retail diversity in Singapore.  Together with government agency SPRING Singapore, she developed an overseas expansion and mentorship programme to internationalise Singapore design businesses, initiating partnerships with global industry powerhouses Council of Fashion Designers of America (CFDA) and UKTI.


  • Board Director Irish Chamber of Commerce 2019-present
  • Founder and Director of Mercury Creative Pte Ltd
  • Director Mercury Marketing Communications Pte Ltd
  • Steering Committee Board Member Blueprint Tradeshow
  • Director Singapore Fashion Week 2014-2015
  • Director Asia Fashion Exchange 2010-2014
  • Co-founder Audi Fashion Festival
  • Marketing Consultant Audi Singapore 2007- 2010