Leveraging KOLs to Engage and Drive Traffic

To tell the story, we gave the campaign a human face and told the story through a series of impactful key visuals that were used both in-stores and across social media with emphasis of the effects of UV to our eyes. A curation of key KOL’s, including local athletes and photographers were engaged to tell the story, boost awareness and drive traffic to ZEISS’ optical partner stores.

Creative Digital & Social Ads

A strategic 3 phase campaign approach was applied to the creative ad execution, employing local assets across a mix of formats, including;

• Photo Shoot
• Official Video
• Topical posts
• Lead generation ads