Carl Zeiss Launches The Most Comprehensive Myopia Management Lens Portfolio For Kids.
The most comprehensive myopia management lens portfolio from ZEISS – specially designed for children’s eyes. Mercury Creative was tasked to create a 3-month long campaign for ZEISS Myopia Management Lens Solutions. The new product launch was a unique opportunity to enforce ZEISS’ positioning as a market leader in lenses through its innovation and solutions for myopia management.