Carl Zeiss

Kid’s Myopia Campaign

Carl Zeiss Launches The Most Comprehensive Myopia Management Lens Portfolio For Kids.

The most comprehensive myopia management lens portfolio from ZEISS – specially designed for children’s eyes. Mercury Creative was tasked to create a 3-month long campaign for ZEISS Myopia Management Lens Solutions. The new product launch was a unique opportunity to enforce ZEISS’ positioning as a market leader in lenses through its innovation and solutions for myopia management.

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Carl Zeiss - UV400 Campaign