Samsung Galaxy Fold

Mercury Creative Launches The World's First Infinity Flex Foldable Device, In Singapore.

As one of six markets designated globally to introduce the first generation, revolutionary new Samsung Galaxy Fold, Samsung Electronics tasked Mercury Creative to create a one-of-kind campaign. The challenge? With a price point of over SGD3,000, the campaign needed to engage both HNW as well as a millennial audience, to drive sales and increase overall brand image.

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