Bimbosan

Mercury Creative Appointed Merchandising And Creative Partner For Bimbosan In Singapore.

In 2018, Mercury Creative was engaged to drive the Singapore market introduction of a new brand – the 100% organic Swiss baby milk formula product range by Bimbosan.

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Market Entry Strategy & Branding
Social Media Strategy & Content Creation
Community Engagement & Management
Collaborations and Partnerships
Merchandising & E-Commerce

Market Entry Strategy & Branding

A deep market analysis and competitor review was conducted before developing the brand strategy and consequent marketing campaign. As a start-up, the challenge was to establish the brand in market and drive maximum ROI at low investment. With a passion for brand building. The Mercury Creative team set-out to create a unique, brand positioning for Bimbosan.

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Social Media Strategy & Content Creation

A social presence was implemented on Facebook and Instagram. The team set out to drive an awareness campaign amongst the young parent target audience through strategic content calendar and ad strategy.

Community Engagement & Management

Building a community online on Facebook and Instagram with engaging and informative posts for parents has seen a year-on-year growth since its creation.

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Collaborations and Partnerships

Mercury Creative secured strategic partnerships with paediatricians, key grocery chains and event organisers driving reach and awareness in the community.

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Merchandising & E-Commerce

Mercury creative took over merchandising duties for the brand and expanded Bimbosan’s digital presence in online retail platforms such as Redmart, Shopee, Supernature, Supermom and Fairprice Finest.

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Samsung

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Singhealth

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