Mercury Creative Wins Lancome Singapore Creative Account Retainer.
Since 2018, Mercury Creative has been the creative agency of record taking the Lancome brand to greater heights in terms of sales and consumer resonance.
Since 2018, Mercury Creative has been the creative agency of record taking the Lancome brand to greater heights in terms of sales and consumer resonance.
What started out as a localisation effort for Lancome’s Genifique, was turned it into a monumental campaign, giving the global concept a unique and authentic local edge that was embraced by women in Singapore.
Mercury Creative curated 3 influential, real local women to front the Genifique campaign – presenter Rosalyn Lee (Rozz), host Anita Kapoor, and Paralympian Swimmer Yip Pin Xiu. Their life mantra’s delivered via an authentic storytelling approach embodied the Lanome manifesto of staying true to yourself and shining from within, #LoveYourAge.
Three inspiring short form videos, each uniquely created by the Mercury Creative team drove engagement across a mixed medium of print, social and digital channels.
Mercury Creative created and directed a series of commercial photography shoots to capture the realness of the women to reinforce the Genifique brand identity.