A new innovation in skin technology and a culmination of 15 years’ worth of research into the skin microbiome, Lancome marked their 10 year anniversary with the highly anticipated market launch of the new Advanced Génifique serum.
The new product presented a unique opportunity to enforce Lancome’s positioning as a market leader in skin innovation through Microbiome science, the cutting edge field of research L’Oréal has invested years into. The Mercury Creative team set out to educate the target audience on the benefits of Microbiome for our health & beauty.
Leveraging the NEW! Advanced Genifique Serum product benefits the team reached new audiences through targeted creatives. In tandem with the Lancome media agency, a successful lead generation campaign and a successful new product sampling.
A creative refresh of the Lancome homepage delivered an elevated customer experience capturing all traffic from the social and digital campaign assets.
Together with global muse Lily Collins, local face’s Rosalyn Lee and Jeanette Aw continued their engagement with the brand to drive awareness for the NEW! Advanced Genifique Serum with Microbiome science key messaging - stronger, younger looking skin in just 1 bottle*
In line with Lancome global brand positioning, the Mercury Creative team delivered dynamic storyboarding which captured the realness of both strong women and ensured ROI was derived from each engagement, in alignment with campaign channel strategy.
A strategic 3 phase campaign approach was applied to the creative ad execution, employing both global and local assets across a mix of formats, including;
The results were overwhelming.