Growing Market Share with Lead Generation Drive

Leveraging the NEW! Advanced Genifique Serum product benefits the team reached new audiences through targeted creatives. In tandem with the Lancome media agency, a successful lead generation campaign and a successful new product sampling.

Elevated Website Experience

A creative refresh of the Lancome homepage delivered an elevated customer experience capturing all traffic from the social and digital campaign assets.

Leveraging Key Influencers to Boost Awareness

Together with global muse Lily Collins, local face’s Rosalyn Lee and Jeanette Aw continued their engagement with the brand to drive awareness for the NEW! Advanced Genifique Serum with Microbiome science key messaging - stronger, younger looking skin in just 1 bottle*

Maximum ROI - Strategic Video Formats

In line with Lancome global brand positioning, the Mercury Creative team delivered dynamic storyboarding which captured the realness of both strong women and ensured ROI was derived from each engagement, in alignment with campaign channel strategy.

Creative Digital & Social Ads

A strategic 3 phase campaign approach was applied to the creative ad execution, employing both global and local assets across a mix of formats, including;

• Instant Experience Ads
• Collective Ads
• Collaborative Ads
• Link Ads
• Lead Ads
• Animated Digital Banners